Led by veteran journalist Andrew Collins, the DIY, repair, sales and product review site will complement The Drive to create one of the leading destinations for automotive enthusiasts with a monthly audience of more than 12 million
New York – September 23, 2020 – North Equity, a leading digital media venture equity firm, today announced it will relaunch Car Bibles, a prolific automotive product review site, with a new editorial mission: To be “everything you need to know about buying and owning a car.”
Car Bibles joins The Drive, The War Zone, and Task & Purpose under North Equity’s Brookline Media family of digital publications. Over the past few months, Brookline Media has grown to become one of the largest and most valuable audiences in the automotive and military verticals. Together, Brookline Media publications reach more than 15 million unique visitors per month.
With its new mission, Car Bibles will focus on comprehensive buying guides for used cars, product reviews, guides to online auctions and sales, and automotive maintenance. Along with The Drive—a leading outlet for automotive news, reviews, technology and culture—Car Bibles aims to cement Brookline Media’s position as the number one online destination for die-hard enthusiasts and everyday drivers alike.
“We’re thrilled to add Car Bibles to one of the strongest and most well-rounded portfolios in automotive media,” said Andrew Perlman, Managing Partner at North Equity. “With a robust, diverse revenue strategy and the same playbook that led to exponential growth for The Drive this year, Car Bibles will be an essential resource for those looking to be empowered and informed about the world of cars.”
The revamped Car Bibles will be led by Andrew Collins, a respected, longtime veteran of automotive journalism who most recently served as Reviews Editor of Jalopnik. Collins will be Car Bibles’ first-ever Editor-in-Chief.
“This will be a car site that’s both authoritative and approachable,” Collins said. “Car Bibles will answer all your practical questions about buying, driving, and maintaining cars. My main goal here is to empower people at different budgets and skill levels to understand and love their cars. As we create and curate a wealth of car info, the site will grow into an arbiter in the automotive space.”
Car Bibles will leverage North Equity’s proprietary operating model which has resulted in a 300% growth in digital traffic to The Drive and The War Zone over the past two years.
“Andrew Collins brings personality, expertise, and guy-in-the-next-garage approachability to Car Bibles’ practical-enthusiast content,” said Mike Spinelli, General Manager of Brookline Media. “He’s got a journalistic style that matches our audience-first approach. We’re about connecting passionate, authoritative voices with like-minded readers, with an eye toward helping them get real value out of their time spent with us. Andrew’s a natural in that role.”
About North Equity
North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.