Press Release

North Equity Announces Acquisition and Over 100% Growth of Home Improvement Icon Bob Vila’s Digital Platform

By September 10, 2020November 23rd, 2020No Comments

Since joining North Equity’s Acton Media Holding Company – a portfolio of digital media brands in the home vertical – in January, BobVila.com has experienced rapid growth in audience and revenue 

New York – September 10, 2020 – North Equity, a digital media venture equity firm, today announced its January acquisition of Vila Media, publisher of home improvement icon Bob Vila’s namesake digital platform, which has seen record growth in the nine months since the transaction’s closing. Now operating under Acton Media, North Equity’s holding company for digital publishers in the home vertical, BobVila.com has experienced significant growth year to date, with traffic and revenue increasing by 107% and 77% respectively. 

The addition of BobVila.com to North Equity’s Acton Media Holding Company aggressively expands the group’s digital media footprint in growing market segments. Acton Media, which also includes consumer platform Kitchenistic, now reaches more than 9 million monthly unique users. The company’s editorial and business strategies focus on all things home—home buying and financing, home improvement, home furnishings and decor, as well as cooking and entertaining at home. 

“The culture of homeownership wouldn’t be the same without Bob Vila,” said Andrew Perlman, Managing Partner at North Equity. “It’s a privilege and a thrill to be helping carry on his legacy, and we are enormously excited and proud to welcome BobVila.com as a cornerstone of what we are building in Acton Media and North.”  

Originally launched in 2000, BobVila.com carries on the mission of homeowner education and empowerment that guided its namesake founder over his decades-long career in TV. With written, video, and multimedia digital content, BobVila.com draws on the same accessible expertise that made Bob Vila “The Most Trusted Name in Home Improvement.” 

“I launched BobVila.com to continue and extend my dialogue with homeowners, do-it-yourselfers, and handy men and women all over America,” said Bob Vila, founder of Vila Media. “The web has made this dialogue a global endeavor.”

BobVila.com is leveraging North Equity’s proprietary operating model, which has resulted in 300% growth in digital traffic to portfolio properties, including The Drive and The War Zone, over the past two years.

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.

About BobVila.com

For more than 40 years, Bob Vila has shown people how to renovate and repair their homes. As the host of This Old House, Bob Vila’s Home Again, Restore America, and other groundbreaking television series, Bob Vila became known as the first-ever reality television star and the godfather of the current DIY movement. BobVila.com carries forward Bob Vila’s lifelong mission of education and empowerment by lending advice, inspiration, and nitty-gritty know-how to renters and homeowners of every generation.