Press Release

North Equity Acquires Task & Purpose to Expand its Digital Media Footprint in Military

By October 5, 2020No Comments

Latest add-on will complement The War Zone to create one of the leading destinations for active duty, veteran and defense content with a monthly audience of over 11 million

New York — October 5, 2020 — North Equity, a leading digital media venture equity firm, today announced it has acquired Task & Purpose, one of the most trusted sources of news and content for active-duty military personnel and veterans, and Military Spouse Fest, which hosts the largest virtual and in-person events for military family members. Both businesses will join The War Zone, The Drive, and Car Bibles under North Equity’s Brookline Media holding company, which has aggregated some of the largest and most valuable audiences in the automotive and military verticals.

The combination immediately creates one of the largest footprints in the military market, with Task & Purpose dedicated to supporting current and former service members, The War Zone covering the intersection of defense, military technology and foreign policy, and Military Spouse Fest engaging military family members. Together it reaches over 11 million unique visitors and delivers over 15 million page views monthly.  

“We’re thrilled to be adding Task & Purpose and Military Spouse Fest to Brookline Media and to be pairing them with The War Zone and The Drive,” said Andrew Perlman, Managing Partner at North Equity. “Their reputation within the military community is second to none and we’re excited about expanding their mission of supporting those who serve and put their lives at risk for our country.”

Task & Purpose was founded in 2014 with a mission to inform, engage, entertain, and stand up for active-duty military members, veterans, and their families. The site quickly became one of the most trusted sources of news and investigative journalism across the military. Military Spouse Fest was founded in 2012 to help military spouses and family members with the challenges they face and hosts events nationwide.

“I launched Task & Purpose to give a platform and voice to our remarkable servicemen and women,” said Zach Iscol, Task & Purpose co-founder. “And I could not be prouder of all the team has achieved, from taking on difficult topics like sexual harassment and how we care for our sick and wounded to supporting Gold Star families and telling the stories of unsung heroes and fallen warriors, and so much more. With North Equity’s expertise in digital media, complementary audiences, and passion for supporting our nation’s troops, I couldn’t think of a better team to be working with moving forward to take Task & Purpose and Military Spouse Fest to the next level.”

Both entities will leverage North Equity’s proprietary operating model, which has resulted in over 300% growth in digital traffic to The Drive and The War Zone over the past two years. Task & Purpose will complement The War Zone, which is the well-established thought leader covering the intersection of defense, technology, military strategy, and foreign policy.

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.

About Task & Purpose

Founded in 2014, Task & Purpose provides authentic reporting and perspectives on stories that matter to the Post 9/11 military, veterans, and the broader American public. Reporting from the Pentagon to The White House and beyond, Task & Purpose journalists extensively covered the Standing Rock protests in North Dakota, shed light on American veterans being forced to work for Mexican cartels, and drew national attention to a longstanding legal rule barring service members from suing the government. Contributing writers to Task & Purpose have included Medal of Honor recipients, President Barack Obama, Sen. John McCain, the Chairman of the Joint Chiefs, and hundreds of military veterans, leading influencers, authors, and experts. 

About Military Spouse Fest

Founded in 2012, Military Spouse Fest offers modern military spouse content, a thriving live event series in partnership with USAA, and an engaging online community for military spouses who need resources at their fingertips and face-to-face connections in a digital world. Just like the community they serve, the Military Spouse Fest team consists of military spouses getting through another PCS, another deployment, setting up another house, and building new friendships along the way, building a global community that feels like a neighborhood. Military Spouse Fest is dedicated to empowering military spouses and families by providing them with information and the community support they need in their daily lives.