Press Release

North Equity Acquires Kitchenistic in Expansion of Acton Media Portfolio

By July 10, 2020October 6th, 2020No Comments

Online consumer hub Kitchenistic joins a family of home-centric digital media brands under North Equity’s Acton Media Holding Company

New York – July 10, 2020 – North Equity, a leading digital media venture equity firm, today announced it has acquired Kitchenistic, a three-year-old product review brand devoted to serving the modern kitchen consumer. Kitchenistic joins the BobVila.com under Acton Media, a holding company formed by North Equity to organize a growing portfolio of digital brands in the home vertical. 

Kitchenistic is North Equity’s second addition to Acton Media in 2020. The first addition came in January, when North Equity acquired the digital media brand of home improvement icon Bob Vila. Cumulatively the Acton Media network now reaches over 9 million unique users per month with news, service, and product review content geared toward helping consumers live well at home. 

“Kitchenistic is a brand built on what we all know—that the kitchen is the heart of the home,” said Andrew Perlman, Managing Partner at North Equity. “That makes it a very natural addition to our home platform, and we are excited to be welcoming Kitchenistic to Acton Media.” 

Founded in 2017, Kitchenistic’s mission is to simplify the way people identify and buy the cookware, utensils, and appliances they need to enjoy rewarding experiences in the kitchen and make the act of cooking and serving food an expression of love and care. 

Kitchenistic will leverage North Equity’s proprietary operating model which has resulted in a 300% growth in digital traffic to portfolio properties—which also include The Drive and The War Zone—over the past two years. 

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.

About Kitchenistic

Kitchenistic provides home cooks and food lovers with the most up-to-date resources for making informed, confident purchasing decisions for their kitchens. Featuring detailed product reviews, how-to guides, straightforward recipes, and actionable advice, Kitchenistic is dedicated to serving the time-starved, quality-conscious, and budget-sensitive kitchen consumer today.