Press Release

Lance Johnson Named Interim CEO of Camden Media, will Lead Popular Science, Outdoor Life, Field & Stream, and More

By October 6, 2020October 9th, 2020No Comments

October 6, 2020 (New York, NY)—Lance Johnson, currently an Operating Partner at North Equity LLC, has been named Interim CEO of Camden Media, it was announced today by Andrew Perlman, a Managing Partner at North Equity. His appointment is effective immediately. 

Camden Media is a portfolio company of North Equity, a venture equity firm that specializes in transforming media brands into innovative, high-growth businesses through their investment in quality journalism and technology, and by applying their proprietary digital growth strategies. North Equity recently acquired a number of legacy media brands from Bonnier Corp. including Field & Stream, Outdoor Life, and Popular Science to establish their Camden division. 

“Lance has been a tremendous asset to North Equity since he joined our team in 2019. We value his extensive experience in business development, digital media, and operational innovation, and are confident in his ability to quickly and effectively integrate these historic brands into our portfolio,” said Perlman. 

“These brands provide a really exciting opportunity to expand North Equity’s growing footprint. I’m eager to start working with the editorial teams to help shepherd these iconic publications into their next chapter,” said Johnson. “We believe in our ability to give these teams everything they need to evolve and grow, allowing us to reinvest and expand the high-quality content that they’re known for.”

Johnson has more than 20 years of global business experience in digital media as an operator and investor. Prior to joining North Equity, he was the Head of Corporate Development of MIH Naspers in Silicon Valley, where he focused on group M&A activities and building portfolio-company relationships in the United States. Earlier in his career, he spent time as the Global Head of Sales & Marketing for Nokia Interactive Advertising/Navteq Media Solutions in New York City, and as the General Manager of Yahoo’s mobile business in Europe based in London. 



North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals and includes The Drive,, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media, as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.