Press Release

Greg Barlow Promoted to CEO of The Drive

By July 25, 2019October 1st, 2020No Comments

NEW YORKJuly 25, 2019The Drive, one of the most influential automotive media and military news platforms, today announced that Greg Barlow has been promoted to CEO, effective today.

Mr. Barlow has more than fifteen years of digital media experience. He previously served as the CEO of Constructive Media, an online education and casual games platform with over 400 million global users. During his time at Constructive Media he significantly grew the user base, as well as revenue and overall profitability. Prior to Constructive Media, Greg served as the Chief Marketing Officer of Encyclopedia Britannica & Merriam-Webster, Director of Multimedia Sales at the Wall Street Journal and Director of Digital Sales at This Old House.

“Greg brings with him a unique skill set having worked across executive management, content production and monetization,” said The Drive Chairman Andrew Perlman. “I look forward to continuing to work with Greg to grow our global automotive media platform.”

“I am excited to lead our senior team of journalists, reviewers, producers and technologists as we expand our industry leading products and content offerings,” commented Barlow.

About The Drive

The Drive was launched in 2015, when Time Inc. leveraged its acquisition of /DRIVE, a popular YouTube channel featuring leading industry figures Chris HarrisMike Spinelli, and Alex Roy, to create a platform with a smart, feature-heavy approach to digital media. The Drive has earned accolades and support from advertisers such as Volvo, eBay Motors, Dodge, Jaguar, and Lexus. Among its editorial verticals is The War Zone, a powerful defense site run by Tyler Rogoway, who is among the military sector’s most influential voices. The War Zone’s singular analysis of breaking defense news, as well as its deep insider view of developing military technology, has made it an authority in the category.

Since being acquired by North Equity, The Drive has continued to grow its audience and expand its content offerings across video and written content.

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals and includes The Drive,, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media, as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.