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Press Release

North Equity to Produce Special Interest Magazines and Books for Popular Science and SAVEUR

By Press Release

Plans to Expand Publishing Program to Other Brands Next Year

February 26, 2021 (New York, NY) — North Equity LLC, a venture equity firm that owns and operates over 15 media properties, has agreed to terms with Centennial Media to produce special interest magazines and books for Popular Science and SAVEUR. 

Centennial, a leading book and magazine publisher that specializes in richly illustrated publications, will produce six single-topic, Special Interest Publications (SIPs) for Popular Science, and three for SAVEUR, in 2021. They will also publish two children’s books for Popular Science to bring kids the fascinating science behind everyday topics and engage them in STEAM subjects. The parties plan to expand their program in 2022 to include some of North Equity’s other enthusiast brands such as The Drive, Field & Stream, Domino, and Outdoor Life. 

“Centennial Media is the best partner to help us create a diverse line of print products. They understand the value of our brands, and their unique data-driven approach and commitment to quality content will help us produce well-conceived, high-performing products for years to come,” said Richard Oren, Head of Licensing at Camden Media (a portfolio company of North). “Focusing on one topic allows our editorial teams to bring readers a collection of in-depth stories presented in a concise and accessible way. We’re particularly excited about the opportunity to help young readers demystify complex topics and engage with our new line of Popular Science children’s books.”

“We’ve been fans of many of these brands for a long time and have already started working with their extremely talented editors,” said Ben Harris, President of Centennial Media. “Our team prides itself on creating high quality, engaging, and timely products. By combining that with these brands’ rich history of storytelling, we’ll be able to create something that is incredibly appealing to lifelong enthusiasts and new readers alike.” 

Distribution will be available in supermarkets, mass merchandisers, drug stores and book retailers throughout the United States. Popular Science’s first SIP will be available in April 2021, followed by a new SIP roughly every eight weeks. The first Popular Science children’s book will be on sale in September, while SAVEUR’s SIPs will be on shelves in June, September, and December 2021.

Camden Media Signs New Licensing Partner to Produce Outdoor Life Footwear

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February 4, 2021 (New York, NY) — Outdoor Life has agreed to terms with SCL Footwear Group to produce men’s, women’s and children’s footwear, announced Richard Oren, Head of Licensing at Camden Media. 

“SCL Footwear Group is a premier manufacturer who appreciates the appeal and trust of the Outdoor Life brand. Their shoes will be the perfect fit for the backcountry warriors of Outdoor Life, as much as for those who appreciate a weekend hike in the woods,” said Oren. “We’re excited to have found a partner who can help us continue to expand the brand and leverage the growing enthusiasm toward outdoor activities.” 

SCL Footwear Group is based in New York City, and is a leader in the licensed footwear segment. SCL employs the best design and manufacturing standards and effectively service retailers at all levels. They will be creating footwear across multiple categories, including hiking and trail boots, everyday casual, and slippers, all of which will be available in men’s, women’s and children’s sizes.

“Outdoor Life is a historic and authoritative voice in the outdoor industry. We feel that our track record of producing durable and comfortable footwear, combined with their expertise and passion for the outdoors, will help us create a unique and popular line of shoes,” said Joe Safdeye, Executive Vice President, SCL Footwear Group.

Outdoor Life shoes are expected to launch in the U.S. and Canada with distribution to mass, specialty, off-price, and e-commerce channels in the fall of 2021. This is the latest development in Outdoor Life’s licensing program, which includes partners currently selling T-shirts and hats, loungewear for men, and Jerky Dog Treats. Sportswear, outerwear, bags, camping, and outdoor products are expected to arrive at retailers beginning this spring. Manufacturers and partners seeking opportunities with Outdoor Life can contact Richard Oren at richard.oren@camdenmedia.com for more information.

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ABOUT OUTDOOR LIFE

Outdoor Life has defined and celebrated the best of America’s field sports since 1898. Our expert team provides our passionate audience with everything from advice on tactics and field-tested gear to inspiration for their next backcountry trip and wildlife conservation efforts. While we’re the go-to authority for hunting and fishing adventure, we provide superb storytelling across all of our channels. We’re constantly striving to bring our audience authentic, engaging content that explores the good, the bad, and the ugly behind every story. Outdoor Life is part of Camden Media Inc., a portfolio company of North Equity LLC, that includes Field & Stream, Popular Science, and more. as well as the licensing group responsible for Outdoor Life’s line of T-shirts and hats, knives, cold-weather gear, and more. 

North Equity Announces Acquisition of Domino to Strengthen Home Vertical, Acton Media

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January 27, 2021 (New York, NY) — North Equity LLC, a venture equity firm, today announced that it has acquired the leading home and design digital media brand Domino from Multiply Media, LLC.  

Founded in 2005, Domino is the ultimate resource for discovering your personal style and translating that into your home. Editors provide readers with inspirational and service-driven home tours, DIY tutorials, shopping guides, and more. The brand celebrates personal style and self-expression through the lens of emerging and expert creatives, enabling its audience to discover their own design aesthetic. Domino will join Acton Media Inc., a portfolio company of North Equity that comprises its home and lifestyle-focused brands, including SAVEUR and BobVila.com. 

“Domino’s brand and content drive trends in the home and design space. The dynamic content and impressive team piqued North’s interest, leading us to build a relationship with the executive and creative team. We’re ecstatic to finally welcome them to our family,” said Andrew Perlman, Managing Partner of North Equity. “There is a tremendous opportunity for us to invest in and continue to grow the brand by employing our proprietary North playbook and technology. Domino is a phenomenal addition to our portfolio, and better positions North both in interior design as well as the broader home and DIY landscape.” 

Domino’s General Manager, Tracy Cho, will become General Manager of Domino and SAVEUR, where she will oversee all business and editorial operations. Nearly all of Domino’s staff will be staying with the brand or working across the Acton portfolio. Chief Creative Officer, Kate Berry will continue to lead all of Domino’s editorial and creative initiatives. 

“Domino is a powerhouse brand and we’re so excited to welcome them into Acton Media. Our other brands have seen tremendous growth while at North, including over 100 percent year-over-year organic revenue growth since BobVila.com was acquired. We’re estimating a similar trajectory for SAVEUR and see the same potential in Domino,” said John Coyne, General Manager of Acton Media Inc. “With the addition of Tracy and her team, our portfolio is poised for exponential growth thanks to its tremendous foothold in the home and DIY landscape.” 

“This is a truly exciting time for Domino and our team. We’ve found a partner that values our brand mission and our unique position in the home industry. Together we’ll continue to invest in our talent and bring the highest quality storytelling discipline across the portfolio,” said Cho. “We’re ready to enhance our audience’s digital journey and bring new experiences to our loyal community of design enthusiasts.” 

Domino launched as a print magazine at Condé Nast from 2005-2009, where it earned two National Magazine Award nominations from the American Society of Magazine Editors (ASME), among other accolades. It was relaunched in 2013 as the omnichannel media and e-commerce company Domino Media Group before it was acquired by Multiply in 2018. The redesigned print magazine received the Gold Medal, Best of Genre – Women’s Interest from the Society of Publication Design. It has also published two books: Domino: the Book of Decorating and the New York Times bestseller, Domino: Your Guide to a Stylish Home. North Equity will continue to build on the Domino brand while expanding its digital content and audience.

Baker & Mackenzie LLP served as legal advisor on this transaction for North. 

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ABOUT NORTH EQUITY North Equity LLC is a venture equity firm that invests in, acquires, builds, and scales transformative digital media brands using a proprietary combination of operational, data, and technology expertise. The current portfolio focuses on the automotive, home, outdoors, specialty, and military verticals, which are divided into three operating businesses: Acton, Brookline, and Camden. North’s brands include The Drive, Popular Science, Popular Photography, Field & Stream, BobVila.com, SAVEUR, Outdoor Life, The War Zone, and Task & Purpose, among others, representing a combined audience of more than 35 million monthly unique visitors. Since joining North, each brand has been strategically building market-leading positions and optimizing profits, while producing high-quality content and transforming their category in the digital landscape. North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and media. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.

SAVEUR Selects™ Expands Its Licensing Program to Include Frozen Desserts with Premium Ice Cream Partner, Secret Creamery

By Press Release

January 21, 2021 (New York, NY) — SAVEUR continues to build its SAVEUR Selects™ licensing program with a new line of ice cream and frozen treats. The brand has agreed to terms with Secret Creamery to produce a custom premium line of ice cream flavors, it was announced today by Richard Oren, Head of Licensing for North Equity LLC. 

“Secret Creamery is a premier manufacturer who is generating a lot of excitement for their unique flavor profiles. Their creativity and passion for ice cream is the perfect complement to a brand like SAVEUR, which explores the world of global cuisine. We know working with them will yield unique flavors with broad appeal,” said Oren. “This is a natural extension of the SAVEUR brand and we feel we’ve found the perfect partner to produce and distribute SAVEUR Selects™ ice cream.”

Based in Las Vegas, NV, Secret Creamery is one of the United States’ leading manufacturers of small-batch artisan ice cream. Hand-crafted from locally sourced ingredients, each batch features memorable flavors in premium packaging.

“We’ve been fans of SAVEUR for a long time, and we’re so excited to be partnering with such an iconic brand name, under which we can develop some of our most compelling flavors to date. SAVEUR is known for its high-quality, accessible, and diverse content and we feel like our mission completely aligns with theirs,” said Brian Mosko, Managing Partner, Secret Creamery. 

SAVEUR’s premium ice cream line will launch in the Spring 2021 in mass, grocery, and e-commerce channels as well as direct-to-consumer via the SAVEUR and Secret Creamery websites. SAVEUR Selects™ custom flavors will be available in pints, quarts, single-serving and novelty sizes.

SAVEUR Selects™ ice cream joins SAVEUR’s line of licensed products including stainless steel cookware, bakeware, enameled cast iron cookware collection, kitchen knives, and sauces and spices. SAVEUR is actively seeking new licensees and partners in kitchen electrics, confections, frozen, and other categories. For more information, contact Richard Oren at richard.oren@camdenmedia.com

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ABOUT SAVEUR 

SAVEUR is the definitive go-to guide for passionate cooks and culinary explorers, aiming to bring global flavors to every home kitchen. Since 1994, SAVEUR has celebrated the culture of food, drink, entertaining, and travel through stunning photography and deeply reported stories that transport and inspire. SAVEUR and the Licensing Group responsible for the SAVEUR Selects lines of cookware and bakeware, as well as cutlery, sauces, and spices are part of Acton Media Inc., a portfolio company of North Equity LLC that includes Kitchenistic and BobVila.com.

Popular Science Announces the 100 Best Innovations of 2020

By Press Release

December 1, 2020 (New York, NY)—​Popular Science is proud to announce the 2020 “Best of What’s New” Award winners, the 100 most groundbreaking, culture-shifting ​products and technologies of the year. 

“The Best of What’s New Awards showcase the year’s greatest feats of human ingenuity,” says Popular Science Editor-in-Chief Corinne Iozzio. “Even in a year like 2020, innovation has helped us glimpse a future that’s safer, smarter, and more enjoyable than we might have thought possible. This collection, which includes everything from a new generation of Mars explorers to ultra-hygienic print-to-order eyeshadows, is full of items we’re proud to call the Best of What’s New.”

Innovators took notable steps forward in a tumultuous year, offering products to help update our homes, improve our health, protect the environment, and dive into more-immersive virtual escapes. The Best of What’s New Awards span ​10 categories: ​Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, Security, and Sports & Outdoors. Each winner not only represents a significant advancement in its category, but also speaks to what we can accomplish together when global challenges arise. 

This year saw a sub-genre of products emerge to help address the challenges of the COVID-19 pandemic. A pair of massive tech rivals banded together, and what they created could change how we fight COVID—and other public health threats we don’t even know about yet (Exposure Notifications System by Apple and Google); telemedicine gained a new sensory dimension to bring at-home care closer to real-life office visits (MedWand); new eyewear subtly safeguards exposed faces (Stoggles by ROAV Eyewear); and PPE got a much-needed upgrade in an N95 mask that can be cleaned and reused (iMASC by MIT and Brigham and Women’s Hospital). 

Companies also continued to make strides in sustainability, safety, and accessibility. Environmental awareness played a big part in creating a synthetic insulation that doesn’t need heat from a fossil-fuel-powered oven (​PURE Synthetic Insulation by PrimaLoft), climate-conscious custom jeans from only a smartphone scan of your body (Custom Jeans by Unspun), and a dairy protein that doesn’t come from cows (Perfect Day’s Animal-Free Whey Protein). Transportation innovations added new safeguards, including an airbag designed to prevent the most common head injuries during an accident (2021 TLX Passenger Air Bag by Acura), old satellites getting a new lease on life (Mission Extension Vehicle-1 by Northrop Grumman),and a safer wheelchair (LUCI smart wheelchair accessory by LUCI). And we saw a renewed focus on inclusivity in an eye-liner applicator that’s more manageable for everyone (Guide Wand by Guide Beauty), hiking gear that fits all frames (Plus-Sized Backpacks by Gregory), custom-fitted headphones (Fits by Ultimate Ears), and a smartwatch that detects signs of sleep apnea (ScanWatch by Withings). 

CATEGORY WINNERS

  • Security:​ Exposure Notifications System by Apple and Google (Innovation of the Year) 
  • Aerospace: ​Perseverance by the NASA Jet Propulsion Laboratory
  • Auto:​ 2021 TLX Passenger Air Bag by Acura
  • Engineering:​ Perfect Day’s Animal-Free Whey Protein
  • Entertainment:​ PlayStation 5 DualSense by Sony
  • Gadgets:​ GeForce RTX 3080 by NVIDIA
  • Health:​ BinaxNOW COVID-19 Ag Card rapid antigen test by Abbott Laboratories
  • Home:​  LayerLock Roofing Shingle Technology by GAF
  • Personal Care: Custom Jeans by Unspun
  • Sports & Outdoors: ​PURE Synthetic Insulation by PrimaLoft

Other winners include​: CLAW Drywall Picture Hanger from 3M; The Mink Printer by Mink; Crew Dragon by SpaceX; Autoland by Garmin; MiSight 1 day by CooperVision; Level Bolt by Level; Mario Kart Live: Home Circuit; Mavrik by Callaway. The complete list can be found ​here.

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ABOUT POPULAR SCIENCE

Established in 1872, ​Popular Science is one of America’s oldest and most trusted magazine brands. ​Popular Science​ has a legacy of bringing readers groundbreaking innovations and discoveries, demystifying the world, and examining everything from the marvels of deep space to the secret lives of everyday staples. Popular Science makes science and tech engaging, approachable, and inclusive to keep readers, listeners and viewers plugged in to and excited about the world around them. Popular Science is part of Camden Media Inc., a portfolio company of North Equity LLC, that includes brands like Field & Stream, Outdoor Life as well as the licensing group responsible for Popular Science’s line of Telescopes, STEM Toys, and more. 

ABOUT BEST OF WHAT’S NEW

Since 1988, the editors of ​Popular Science​ have reviewed thousands of products in search of the top 100 tech innovations of each year—breakthrough products and technologies that represent a significant advancement in their categories. Best of What’s New Awards are presented to 100 new products and technologies in 10 categories: ​Aerospace, Automotive, Engineering, Entertainment, Gadgets, Health, Home, Personal Care, ​Security​, and Sports & Outdoors.

Clearsurance.com and North Equity partner to give auto and homeowners better access to cheaper and better car and home insurance

By Press Release

November 17, 2020 (North Andover, Mass.) — Clearsurance today announced a partnership that combines its customer-focused insurance decision marketplace with North Equity LLC’s home and auto owner focused websites to give visitors access to better and cheaper car and home insurance policies.

BobVila.com, Car Bibles and TheDrive are owned and operated by North Equity LLC, a venture equity firm that invests, acquires, builds, and scales transformative digital media brands. Their portfolio currently focuses on the automotive, home, outdoors, specialty, and military verticals. 

This partnership will allow BobVila.com, Car Bibles and TheDrive’s nearly 29 million monthly unique site visitors access to better, cheaper car and home insurance policies accompanied by unbiased decision support, yielding savings on their personal, household insurance expenses. 

“The audiences of BobVila.com, CarBibles and TheDrive are a passionate group of enthusiasts and DIY experts. Whether they’re browsing with their home or vehicle in mind, they will now have access to Clearsurance’s industry-first and unbiased ranking and recommendation engine to save money on car and homeowners insurance,” said Michael Crowe, Clearsurance Founder & CEO. 

“Clearsurance’s curated insurance rankings offer users a unique, interactive experience that is 100% based on customer insights and reviews,” said John Coyne, General Manager of Acton Media Inc. (a North Equity portfolio holding). “North’s best-in-class home and auto brands are ideal partners for Clearsurance and we are tremendously excited to see this relationship develop moving forward.” 

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ABOUT CLEARSURANCE

At Clearsurance, we are developing a true, customer-first insurance marketplace where people can find the best insurance companies and products to save money on household expenses.  All customer recommendations are based solely on customers’ reviews of insurance companies across Car, Home, and Renters Insurance, among other verticals. Everything we do at Clearsurance is governed by our core values: 1) we are transparent; 2) we are authentic; 3) we are optimists; and 4) we are scrappy. Founded in 2016 by entrepreneur Michael Crowe, Clearsurance is simplifying insurance shopping powered by customer generated reviews, ratings, and data.

ABOUT NORTH EQUITY

North Equity LLC is a venture equity firm that invests, acquires, builds, and scales transformative digital media brands using a proprietary combination of operational, data, and technology expertise. The portfolio currently focuses on the automotive, home, outdoors, specialty, and military verticals, which are divided into three operating businesses: Acton, Brookline, and Camden. North’s brands include The Drive, Popular Science, Popular Photography, Field & Stream, BobVila.com, SAVEUR, Outdoor Life, The War Zone, and Task & Purpose, among others, representing a combined audience of more than [40 million] monthly unique visitors. Since joining North, each brand has been strategically building market-leading positions and optimizing profits, while producing high-quality content and transforming their category in the digital landscape. North’s investment team has extensive experience as private investors and operators at the intersection of technology, data, and media, North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.

North Equity Announces Acquisition of Iconic Brands Including Popular Science, Saveur, Outdoor Life and Field & Stream

By Press Release

Strengthens North’s presence in the home vertical and adds specialty and outdoor to their growing portfolio, which now reaches a combined audience of over 40 million monthly unique visitors

New York — October 6, 2020 — North Equity, a leading digital media venture equity firm, today announced that it has acquired a number of media brands from Bonnier Corporation. The acquisition includes Popular Science,Popular Photography, Saveur, Outdoor Life, Field & Stream, Better You and Interesting Things.

The additions complement North Equity’s robust home platform, where Saveur will join BobVila.com and Kitchenistic to form a new food category. They will also create a new specialty media vertical under Popular Science and Popular Photography, and expand North’s growing footprint in the military, tactical and outdoor verticals, where it recently added Task & Purpose, one of the leading digital media properties for active-duty military and veterans. 

“Since inception, the North team has proved our ability to acquire, reimagine and profitably grow media brands,” said Andrew Perlman, North Equity Managing Partner. “We have accomplished this by working with the teams at each brand to deliver high-quality, meaningful content and build innovative, sustainable business models. We’re excited to have the opportunity to add such venerable brands to our portfolio and look forward to working with the amazing people behind them.”

The brands being acquired include three 100-plus-year-old publications—Popular Science, Outdoor Life and Field & Stream—and represent some of the most trusted voices in science, outdoor and food. Collectively, they engage nearly 10 million monthly online unique visitors, another 15 million followers on social media, and have 1.7 million loyal print subscribers.

“Bonnier has been the proud owner of Field & Stream, Outdoor Life, Popular Science and Saveur for more than a decade. These brands exhibit a tremendous amount of authority in their genres and have earned the trust of their readers, and we’re excited that North Equity recognizes the value these brands have in the marketplace,” said David Ritchie, chief executive officer, Bonnier Corp. “We believe North Equity is best-positioned to continue to invest in and grow these iconic legacy brands.”

North Equity is committed to developing high-quality, trusted content, while empowering media brands and content creators to scale audience and engagement. North will be applying its proprietary operating model and technology platform—which have resulted in profitable, triple-digit year-over-year traffic and revenue growth in its home and auto platforms, which includes BobVila.com and The Drive—to grow the legacy of the acquired brands and position them to thrive into the future.

Baker McKenzie and Bailey Duquette advised North on this transaction.

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.

About Bonnier Corp.

Bonnier Corp. is an American enthusiast media company with iconic multichannel brands extending into all platforms, including magazines, digital media, events and product licensing. Bonnier Corp.’s brands include Yachting, Flying, Sailing World, Salt Water Sportsman and Working Mother​. Other business subsidiaries include Bonnier Events, a full-service promotion and events group, and Working Mother Media’s diversity and inclusion consulting group. Bonnier Corp. is owned by Sweden-based Bonnier AB, a globally operating media conglomerate.

Lance Johnson Named Interim CEO of Camden Media, will Lead Popular Science, Outdoor Life, Field & Stream, and More

By Press Release

October 6, 2020 (New York, NY)—Lance Johnson, currently an Operating Partner at North Equity LLC, has been named Interim CEO of Camden Media, it was announced today by Andrew Perlman, a Managing Partner at North Equity. His appointment is effective immediately. 

Camden Media is a portfolio company of North Equity, a venture equity firm that specializes in transforming media brands into innovative, high-growth businesses through their investment in quality journalism and technology, and by applying their proprietary digital growth strategies. North Equity recently acquired a number of legacy media brands from Bonnier Corp. including Field & Stream, Outdoor Life, and Popular Science to establish their Camden division. 

“Lance has been a tremendous asset to North Equity since he joined our team in 2019. We value his extensive experience in business development, digital media, and operational innovation, and are confident in his ability to quickly and effectively integrate these historic brands into our portfolio,” said Perlman. 

“These brands provide a really exciting opportunity to expand North Equity’s growing footprint. I’m eager to start working with the editorial teams to help shepherd these iconic publications into their next chapter,” said Johnson. “We believe in our ability to give these teams everything they need to evolve and grow, allowing us to reinvest and expand the high-quality content that they’re known for.”

Johnson has more than 20 years of global business experience in digital media as an operator and investor. Prior to joining North Equity, he was the Head of Corporate Development of MIH Naspers in Silicon Valley, where he focused on group M&A activities and building portfolio-company relationships in the United States. Earlier in his career, he spent time as the Global Head of Sales & Marketing for Nokia Interactive Advertising/Navteq Media Solutions in New York City, and as the General Manager of Yahoo’s mobile business in Europe based in London. 

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ABOUT NORTH EQUITY

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media, as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital media and technology landscape.

North Equity Acquires Task & Purpose to Expand its Digital Media Footprint in Military

By Press Release

Latest add-on will complement The War Zone to create one of the leading destinations for active duty, veteran and defense content with a monthly audience of over 11 million

New York — October 5, 2020 — North Equity, a leading digital media venture equity firm, today announced it has acquired Task & Purpose, one of the most trusted sources of news and content for active-duty military personnel and veterans, and Military Spouse Fest, which hosts the largest virtual and in-person events for military family members. Both businesses will join The War Zone, The Drive, and Car Bibles under North Equity’s Brookline Media holding company, which has aggregated some of the largest and most valuable audiences in the automotive and military verticals.

The combination immediately creates one of the largest footprints in the military market, with Task & Purpose dedicated to supporting current and former service members, The War Zone covering the intersection of defense, military technology and foreign policy, and Military Spouse Fest engaging military family members. Together it reaches over 11 million unique visitors and delivers over 15 million page views monthly.  

“We’re thrilled to be adding Task & Purpose and Military Spouse Fest to Brookline Media and to be pairing them with The War Zone and The Drive,” said Andrew Perlman, Managing Partner at North Equity. “Their reputation within the military community is second to none and we’re excited about expanding their mission of supporting those who serve and put their lives at risk for our country.”

Task & Purpose was founded in 2014 with a mission to inform, engage, entertain, and stand up for active-duty military members, veterans, and their families. The site quickly became one of the most trusted sources of news and investigative journalism across the military. Military Spouse Fest was founded in 2012 to help military spouses and family members with the challenges they face and hosts events nationwide.

“I launched Task & Purpose to give a platform and voice to our remarkable servicemen and women,” said Zach Iscol, Task & Purpose co-founder. “And I could not be prouder of all the team has achieved, from taking on difficult topics like sexual harassment and how we care for our sick and wounded to supporting Gold Star families and telling the stories of unsung heroes and fallen warriors, and so much more. With North Equity’s expertise in digital media, complementary audiences, and passion for supporting our nation’s troops, I couldn’t think of a better team to be working with moving forward to take Task & Purpose and Military Spouse Fest to the next level.”

Both entities will leverage North Equity’s proprietary operating model, which has resulted in over 300% growth in digital traffic to The Drive and The War Zone over the past two years. Task & Purpose will complement The War Zone, which is the well-established thought leader covering the intersection of defense, technology, military strategy, and foreign policy.

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.

About Task & Purpose

Founded in 2014, Task & Purpose provides authentic reporting and perspectives on stories that matter to the Post 9/11 military, veterans, and the broader American public. Reporting from the Pentagon to The White House and beyond, Task & Purpose journalists extensively covered the Standing Rock protests in North Dakota, shed light on American veterans being forced to work for Mexican cartels, and drew national attention to a longstanding legal rule barring service members from suing the government. Contributing writers to Task & Purpose have included Medal of Honor recipients, President Barack Obama, Sen. John McCain, the Chairman of the Joint Chiefs, and hundreds of military veterans, leading influencers, authors, and experts. 

About Military Spouse Fest

Founded in 2012, Military Spouse Fest offers modern military spouse content, a thriving live event series in partnership with USAA, and an engaging online community for military spouses who need resources at their fingertips and face-to-face connections in a digital world. Just like the community they serve, the Military Spouse Fest team consists of military spouses getting through another PCS, another deployment, setting up another house, and building new friendships along the way, building a global community that feels like a neighborhood. Military Spouse Fest is dedicated to empowering military spouses and families by providing them with information and the community support they need in their daily lives.

North Equity Acquires Car Bibles to Expand its Digital Media Footprint in Automotive

By Press Release

Led by veteran journalist Andrew Collins, the DIY, repair, sales and product review site  will complement The Drive to create one of the leading destinations for automotive enthusiasts with a monthly audience of more than 12 million

New York – September 23, 2020 – North Equity, a leading digital media venture equity firm, today announced it will relaunch Car Bibles, a prolific automotive product review site, with a new editorial mission: To be “everything you need to know about buying and owning a car.”

Car Bibles joins The Drive, The War Zone, and Task & Purpose under North Equity’s Brookline Media Inc. family of digital publications. Over the past few months, Brookline Media Inc. has grown to become one of the largest and most valuable audiences in the automotive and military verticals. Together, Brookline media brands reach more than 15 million unique visitors per month. 

With its new mission, Car Bibles will focus on comprehensive buying guides for used cars, product reviews, guides to online auctions and sales, and automotive maintenance. Along with The Drive—a leading outlet for automotive news, reviews, technology and culture—Car Bibles aims to cement Brookline Media’s position as the number one online destination for die-hard enthusiasts and everyday drivers alike. 

“We’re thrilled to add Car Bibles to one of the strongest and most well-rounded portfolios in automotive media,” said Andrew Perlman, Managing Partner at North Equity. “With a robust, diverse revenue strategy and the same playbook that led to exponential growth for The Drive this year, Car Bibles will be an essential resource for those looking to be empowered and informed about the world of cars.”

The revamped Car Bibles will be led by Andrew Collins, a respected, longtime veteran of automotive journalism who most recently served as Reviews Editor of Jalopnik. Collins will be Car Bibles’ first-ever Editor-in-Chief. 

“This will be a car site that’s both authoritative and approachable,” Collins said. “Car Bibles will answer all your practical questions about buying, driving, and maintaining cars. My main goal here is to empower people at different budgets and skill levels to understand and love their cars. As we create and curate a wealth of car info, the site will grow into an arbiter in the automotive space.” 

Car Bibles will leverage North Equity’s proprietary operating model which has resulted in a 300% growth in digital traffic to The Drive and The War Zone over the past two years. 

“Andrew Collins brings personality, expertise, and guy-in-the-next-garage approachability to Car Bibles’ practical-enthusiast content,” said Mike Spinelli, General Manager of Brookline Media. “He’s got a journalistic style that matches our audience-first approach. We’re about connecting passionate, authoritative voices with like-minded readers, with an eye toward helping them get real value out of their time spent with us. Andrew’s a natural in that role.”

About North Equity

North Equity LLC is a venture equity firm that acquires, builds and scales transformative digital media brands using a proprietary combination of operational, data and technology expertise. The portfolio currently focuses on the automotive, home and military verticals, and includes The Drive, BobVila.com, The War Zone and Task & Purpose, among others. Since acquisition, these brands have been strategically building market-leading positions, optimizing cash flow, and transforming their category in the digital content landscape. North’s investment team has extensive experience in the intersection of technology, data, and media as private investors and operators. North, based in Miami with offices in San Francisco and New York, will continue making strategic acquisitions across the digital-media and technology landscape.